Every year the Pantone Institute selects their Color of the Year. Why does this matter? Well, the Pantone Institute advises companies on color for products and brand visual identity. For over twenty years, this choice has influenced multiple industries from fashion and graphic design to industrial and environmental design and every category in between. Pantone's newest Color of the Year is Classic Blue (19-4052), a hue that exemplifies timelessness and simplicity.
PANTONE 19-4052 Classic Blue
Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.
So the marketplace is gearing up! Get ready to see Classic Blue roll out in products such as home decor rugs to your tween’s backpack. You may even notice it in subtle ways like your makeup packaging or a new bestseller book jacket. You can read more about the previous years’ colors and their selection process and trend analysis at Pantone’s website: here